Whether you are starting a new business or already running one, logos are an essential component of a company’s appearance. So if you are someone who is wondering whether my company logo needs a redesign, then you have arrived at the right place.
It is no secret that companies go to a great extent in being creative with their logos; whether it is playing with the designs, color scheme, size, or words, the sky’s the limit. This article will cover why it is important to redesign a company logo and a few helpful tips on how you can transform the company’s logo.
Why is it Important to Redesign the Company Logo?
The importance of a logo can be gauged because it extends your company’s public appearance and internal values. It helps people identify with your products, such as the green and yellow arrows forming an ‘S’ of the brand Subway helps people recognize a Subway store. Here are three reasons why you should invest in redesigning your logo.
Reflection of Company’s Identity
A new logo would allow people to recognize what you do, the services that you offer, and for whom your company serves. It is a great way for your company to reinforce the ownership of the products and services they offer by having them labeled with the logo. Not only that, but your company logo is also visible on your web pages, on your physical stores, business cards, and even letterheads.
Logos are the way of using successful branding strategies to invoke emotions in your target audience through different colors and fonts to tell a story about what you as a company stand for.
Grabs Attention and Creates A Strong Impression
People are naturally drawn to colors and various shapes, which is exactly what your company logo needs to capitalize on to distinguish itself from the rest of the competition. This mark of a great logo that appears different from others, such as the Starbucks logo, appears vastly different from logos of other coffee companies because it features a woman with long hair and headgear. If you dig deeper, you get to know that the siren figure visible on their logo is an extension of the company’s name Starbucks, inspired by Moby Dick.
A good company logo would pique customers’ interest and increase their curiosity to learn more about your company and the products or services you have to offer.
Establishes Brand Loyalty
On average, company logos are redesigned after every five years. Still, the duration can vary based on the company’s evolution or the corporate change that they have experienced. Take the example of Pepsi’s brand, its logo in 1893 spelled ‘Brad’s Drink’ in bold blue font against a white background. Since then, the company has redesigned Pepsi’s logo every few years to signify its evolution and growth over a century. The reinvention of Pepsi’s logo allows the company to communicate with their customers because the logo of 1893 would not speak to customers in the 21st century.
As the company grows, your logo would become more accessible and recognizable to a larger audience fostering a bond of trustworthiness. Moreover, unlike mainstream arguments that redesigning a logo can cause people to seek other brands, brand loyalty becomes even more enforced.
Helpful Tips on Redesigning A Company Logo
Now that you have decided that you want to redesign your company logo, you may wonder what are some tips and tricks to achieving the perfect design for your company logo. Knowing that logos are the first interaction with your potential customers, it is crucial to get it right. Here are two tips that you need to keep in mind when working on redesigning your company logo.
Understand your Company’s Brand Vibe
Now you may be wondering what exactly a brand vibe is? A brand vibe is the type of impression you want your target audience to have when looking at your company logo. In this case, you need to understand the current values of your company and the colors that it primarily identifies with.
The example of Pepsi is quite relevant here because Pepsi had reinvented its brand logo after every few years. They managed to keep the brand vibe the same by using the blue and white and bold ornate font as the base for all of their logos.
Play with the Placement of Words, Colors, Sizes, and Fonts
Before you sit down to reinvent the logo or to give instructions to the Graphic Designing team, it is important to gain a little inspiration from other logos offering similar products or services. By taking inspiration and checking out the logos kept by your competitors, you get an idea of what attracts potential customers now.
While redesigning your company logo, always pay attention to the type of design style you want to stick with. It would also be helpful if you have a color palette and typography in your mind. This is important because it helps you to create new design ideas for a company logo. By focusing on the colors that matter the most and keeping the design simple, you can integrate your company’s identity into the brand new logo.
Redesigning a company logo may seem like a tedious and unnecessary task. Still, it is really essential to keep your company’s unique identity intact. Once you have redesigned your company’s logo, it is time to ask yourself how soon you would want to introduce this logo to your target audience. A great new logo can instantly make your target audience hooked on what your company has to offer.
So the question is, does your company need its logo to be redesigned?