Your brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you. It should permeate everything you do –websites, magazine and newspaper ads, billboards, sales promotions –and your signs.
Surveys, such as one commissioned by Wise Guys Marketing Solutions, a small business marketing solutions firm, measured the importance of signage and its impact on consumers as they decide whether to visit your place of business, make a purchase and more, Wise Guys Marketing Solutions measured the impact on business owners in different industries.
The surveys found that:
- Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.
- Nearly 75% indicated that they had told others about a business simply based on its signage.
- About 68% of consumers believe that a business’ signage reflects the quality of its products or services.
- About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye.
- Nearly 60% of consumers said that the absence of signs deters them from entering a store or business.
- Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%.
- Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business.
- 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location.
- Legibility was chosen by both consumers and businesses as the most important characteristic of signs.
Signs provide continuous advertising for your business, and will work for you 24 hours a day, 7 days a week. Please get in touch with Wiseguys Marketing Solutions at when you need any type of signage for just one location or a complete re-branding program for your nationwide business.
Signage Business Solutions
Whatever your signage needs are, WiseGuys is dedicated to maintaining your brand integrity while ensuring it is held to the highest standards of design and workmanship. We give our clients their market edge through creative design and cost-affordable solutions.
Give your brand the visibility it deserves! Whether you’re looking for a one-of-a-kind, single sign solution or a multi-site rebranding, our focus is on ensuring the best quality and the highest impact on your brand.
Whatever your signage needs are, we are dedicated to maintaining your brand integrity while ensuring it is held to the highest standards of design and workmanship. We give our clients their market edge through creative design and cost-affordable solutions.
When you choose to work with Wise Guys Marketing Solutions, we begin with a professional signage consultation and site assessment. Our highly experienced in-house design team will then bring your brand to life with full-color digital renderings. Collaborating with our national network of signage fabricators and certified installation experts, we give you access to a full complement of innovative signage materials and technologies along with competitive installation pricing. test
Electronic & LED Signs
Imagine your sign maintenance and energy costs reduced by up to 80%. Wise Guys Marketing Solutions LED Retrofit Program can save you thousands of dollars per location, per year in wattage reduction, service calls and bulb replacement. We do retrofits everywhere in the Chicago-land and Surrounding areas and after hundred’s of retrofit procedures, we have a near-zero failure rate. Saving you operational expenses and reducing your carbon footprint is a win-win which works wonders for our clients all over the nation.
LED Retrofits are the best option!
LED retrofit kitAs an industry leader in LED retrofitting, we convert fluorescent double-face pylon & other fluorescent signage types to LED lighting by using patented LED Retrofit Kits.
We’ve successfully implemented hundred’s of LED conversions and are currently managing hundreds of LED signs in new stores as well as flawless retrofit conversions for other brands across the US.
LED Vs. Fluorescent Lighting
On average, converting signs from fluorescent to LED reduces maintenance cycles from more than 2 to 3 times per year to just once every 5 to 10 years. Fluorescent bulbs are significantly more fragile and frequently break during transportation, installation, or inside the sign during storms and atypical weather events. While the cost of a new fluorescent bulb is minimal, the sign owner must pay for service technicians, a bucket truck, and safe disposal of the fluorescent bulb, which contains toxic mercury. In the end, the cost for just one fluorescent bulb going out can amount to hundreds of dollars.
LED lights running approximately 10 hours per day can last a decade; meaning zero maintenance costs on your sign system for 10 years. And since they are solid-state devices with no moving parts, filaments or fragile glass, you can depend on them to keep your sign illuminated that entire time.
“With over 90 locations and maintenance costs skyrocketing, we look for every opportunity to save, and still maintain our brand. It wasn’t just the real financial costs associated with maintenance, but also the exhausting, time-consuming process of having the store managers take time out of managing their stores to report outages, then scheduling the service calls, and doing the ‘night patrol’ to make sure that signs were operating correctly.”
Changeable Letter Signs
Effectively communicate with your clients and all who pass by with a changeable letter sign.
Identify your business and serve as a landmark for years to come, with identification light box signs! Choose from freestanding or wall-mounted signage depending on your business’ unique needs.
Create a classic look with the durability of state-of-the-art monument signs. Made with a 100% acrylic textured finish, these masonry signs resist fading, impact, and the weather. These stone and masonry-style business signs offer unparalleled quality at an affordable price!
Increase your client traffic with a call to action message.
The best ROI money can buy. Get the neighborhood to notice your business. Give your brand the visibility it deserves! Whether you’re looking for a one-of-a-kind, single sign solution or a multi-site rebranding, our focus is on making the best quality and greatest impact for your brand.